All successful organisations
have two things
in common.
A purpose beyond profit.
And a compelling story.
Stories don't just tell what is or will be. They also tell what could be. Stories are shared with the belief that a different world is possible. They let us imagine and build a better, more sustainable future.
Stories foster the transformation of business and society because they are themselves a transformative form of communication. Story-driven communication turns audiences into agents of change.
For over 20 years in the academic, agency and corporate world, I have been uniting strategic storytelling with purpose-driven sustainability and corporate citizenship programmes.
In my boutique Story & Communication Consultancy I tailor this experience into a bespoke commercial offer. Consulting companies and other organisations to not only find a purpose beyond profit. But also an authentic story and a unique voice to tell it.
Consulting Services
I offer tailor-made story and communication consulting. Covering the entire strategy and concept process. Aligning the impact narrative with business objectives. My services include:
Shaping communication objectives / Defining target groups / Analysing communication potential of existing sustainability and citizenship portfolio / Refining communication positioning / Writing key messages / Creating story and communication strategy / Structuring the content creation process / Advising on narrative design for story-driven communication and marketing
A modular consulting approach ensures that my services are precisely suited to my clients' communication needs.
Identify story potential
01
Strategic advisory on:
/ Analysis of the existing impact and citizenship portfolio
/ Identifying narrative opportunities in specific business context
/ Tailoring narrative designs to communication needs
Sharpen story positioning
02
Strategic advisory on:
/ Refinement of the sustainability and citizenship positioning
/ Development of a clear storytelling foundation
/ Definition of the overarching narrative and key messages
Create story strategy
03
Strategic advisory on:
/ Design of a customized storytelling and content creation process
/ Assessment communication stakeholders, roles, and interfaces
/ Development of individual story formats and assets
Stories foster the transformation of business and society because they are themselves a transformative form of communication.
"
Founder & Consultant
All successful organisations have two things in common. A purpose beyond profit and a compelling story. I am Frederik Lippert, in my boutique story and communication consultancy I guide companies and other organisations to find both.
Clients benefit from my 20 years in the corporate, agency, and academic world. As well as a stellar leadership, storytelling, and citizenship track record. As an award-winning senior comms executive I head Group-wide External Communication, Content & Corporate Citizenship at the Vaillant Group. A global market leader in heating technology and renewable energy.
Following a portfolio way of life I also teach sustainability storytelling at university. In the MBA Sustainability Management at Leuphana University I introduce the next-gen change makers to the transformative power of storytelling.
Before joining the Vaillant Group, I was with Ketchum Pleon, one of the leading PR and communication agencies in Europe. Consulting stock-listed, SME, and public clients in various sectors, from information technology, automotive, utilities to insurance.
Preceded by a tenure at the Wuppertal Institute for Climate, Environment, Energy. A globally renowned think tank in the field of transformative sustainability research.
T +49 1525 7924785
E hello@frederiklippert.de